Steven Seybold Portfolio Site
Welcome to Infected Media, the portfolio site of Steven Seybold, Art Director and Designer.
Ringside Watch Parties
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The Paquiao vs. Marquez III fight was the biggest fight of the year in boxing. It was this event that we used to launch watch parties.
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Cox Watch Parties—a social sign-up, sign-in microsite that enabled sharing, live discussion, contest, expert commentary, exclusive video footage and photos, and live updates during televised events.Traffic came through to the site via social media, including Facebook, Twitter, and Google+. The initial goal was 5,000 unique visitors. For the first event, HBO's Pacquiao vs. Marquez boxing event, coxwatchparties.com had 89% more visitors than hoped, and saw a 54% lift over forecast for PPV purchases.
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