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QUIK
Posted 10/25/12

QUIK is a collaboration between theberrics.com and Quiksilver. It's a film shot exclusively on the sidewalks and streets of Los Angeles giving an unprecedented look into the world of street skating. Captured entirely from a moving vehicle, the film follows Austyn Gillette as he skates through the neighborhoods of LA's historic east-side and downtown at top speed.

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So Real It's Scary
Posted 10/23/12
In an advertising move that's both hilarious and horrible, electronics company LG installed a grid of its new IPS monitors in the floor of an elevator, creating an optical illusion that made it appear riders were about to plummet to their deaths. In a YouTube video posted by LGBlogUK, the displays are arranged on the floor in a three-by-three grid. The horrified faces of the allegedly unsuspecting elevator riders are then filmed for comedic, er, marketing effect when the floor appears to give out. Using the tagline, "So Real, It's Scary," the ad dovetails nicely with Halloween -- a holiday that encourages scary pranks.

The Jumper - Follow Up Video
Posted 10/19/12
I received a lot of heat for posting a photo but no video on this subject. Here is my attempt to appease the masses. Enjoy. I especially like this video as Van Halen's Dance the Night Away is playing in the background. Coincidence? Possibly.

The Jumper Returns
Posted 10/19/12
The jumper has returned. As you remember, Kathy and I had so much fun with it and Julia when she was younger. So nice to see that it is making a comeback with our littlest family member.

iPod Ad
Posted 10/11/12
Apple does such a great job of 1) Creating objects of design excellence and 2) Marketing them in fun ways that gives their products personality.

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